Finding shops tonight

We do a wholesale rep's homework on every single store.

Prework finds the real buyer, reads each shop's recent news and Instagram, and scores the fit against your prices and your look. It writes to them in your voice and sends around the clock. You pick the stores you like and approve what it says.

Finds the real buyer's emailReads their news & socialMatches your price & lookIn your voiceYou pick & approveLands in inboxes
See how it works
Boutique retail ·Specialty food ·Home goods ·Yoga & wellness ·Gift shops ·Natural beauty ·Children's boutiques ·Coffee shops ·Pet boutiques ·Florists ·Surf & outdoor ·Apothecary · Boutique retail ·Specialty food ·Home goods ·Yoga & wellness ·Gift shops ·Natural beauty ·Children's boutiques ·Coffee shops ·Pet boutiques ·Florists ·Surf & outdoor ·Apothecary ·
Real research

Every store gets investigated, like a rep would.

Prework digs up the real buyer's contact, reads the shop's recent news and Instagram, and scores how well it fits, on your price point and your aesthetic. You get a ranked shortlist with the reason for each match in plain words. And when a buyer's email bounces, it finds a fresh one and keeps going.

Finds the buyer's real emailReads recent news & socialScores price & aesthetic fitRe-finds bounced emails
Marlowe GoodsNew
Portland, OR
0%Great
Home & gift boutique ★ 4.6 (128)✉◎☎
Carries three adjacent maker brands at a price point that matches yours.
Why we matched this store
Price fit
Stocks small-batch home and botanical lines in your $28-$60 range, with a buyer who favors local makers.
Look & feel
Palette and photography that match your lookbook, not just the same category.
Cedar & SageField NotesJuniper Co.
Your voice

Every email sounds like you wrote it.

Prework learns how you write, then opens each email with one real, fact-checked detail about that specific shop. Guardrails catch a wrong city or a made-up compliment before it ever sends, so your name is only ever on something you'd be proud of.

Marlowe GoodsDraft, in your voice
Email 1 · Day 1
A small-batch line for Marlowe Goods
Hi Dana,

Personalization line
I saw you just gave Cedar & Sage's ceramics the front window.
Autonomy you can trust

It runs itself. You make the calls that matter.

Prework works around the clock, but it stops for you on the two decisions that carry your brand: which stores it pitches, and the angles and facts each email uses. It never contacts a shop you didn't pick, and never claims something you didn't approve.

I never email anyone until you approve. I'll surface every reply the moment it lands.
Marlowe Goods
Portland, OR
✓ Approved
Fern & Vine
Austin, TX
✓ Approved
The Cedar Room
Seattle, WA
✗ Removed
2 approved · 1 removed
Deliverability

Built to keep you out of spam.

Emails go out 9am to 1pm in each shop's own timezone, on business days, paced to protect your sending reputation. That pacing is a big reason Prework's emails actually get opened instead of buried.

Portland
Austin
Brooklyn
Denver
9am to 1pm local, business days only, never a Monday blast.
The payoff

You hear the second a buyer says yes.

Prework reads every reply, sets the interested buyers aside, quietly stops chasing the ones who pass, and emails you the moment a store goes hot. You spend your time on the conversations worth having, and none of the ones that aren't.

ReplyHot lead
Love these. Can you send your linesheet and MOQ? We would want to start with a small holiday order.
6
Hot leads
11
Replied
4
Questions
Your market, mapped

See every prospect on a map.

Your whole wholesale market, laid out by city and neighborhood. Spot the clusters, see which shops have been contacted, and add a promising one with a click. Not a spreadsheet in sight.

Portland · 12 fit shops
Marlowe Goods
Portland, OR · Home & gift · 88% fit
✓ Approved
Competitor intel

Know what your rivals are actually doing.

Prework pulls each competitor's recent news, latest Instagram, positioning, and retail price range, with every claim backed by a real, clickable source. You walk into buyer conversations knowing the landscape instead of guessing at it.

Juniper & Co.$32-$68 retail
📰Launched a holiday gift set, now in 40 new boutiques.source
◎Instagram leaning into "small-batch, Portland-made" this month.source
◈Positioning: premium botanical home goods for design-led shops.source
Your strategist

A wholesale strategist you can talk to.

Ask it to add gift shops in Austin, refresh the research on a shortlist, or tell you plainly what's landing and what isn't. It's how you steer the whole thing, in normal conversation, whenever you want. Available to every brand on Prework.

Can you add more gift shops in Austin?
On it. I found 24 gift shops in Austin that fit your price point and look. Want me to research and score them?+ Add 24 stores to research
What's landing so far?
6 buyers are interested, mostly home & gift boutiques. Your "small-batch, local" angle is outperforming the others.
Targeting

Land the shops that share your values.

Target retailers by who they are, not just what they sell. Your brand shows up where it actually belongs.

Women-ownedVeteran-ownedBlack-ownedAsian-ownedLatino-ownedLGBTQ+ friendlyPet-friendlyDog-friendly
Case studies

Real brands, real shelves.

Designer pet apparel · solo founder
8 retailers in 4 weeksSold-out first collectionNow in 6 states
"Thanks to Prework, Hoshiba sold out our inaugural collection within four weeks, and now we're in six states across Australia. Because of that success, we're confident expanding into the United States."
Specialty tea · single-origin pu'er
1,383 stores researched766 fit matches8 states mapped
Prework mapped Leleforest's wholesale market across 8 states and reached out to the best-fit shops in their own voice. The first buyer conversations are already landing.
30-40%
Open rates, vs 3-4% industry average
Every store
Researched and scored one by one
You
Pick the stores & approve the angles

The things founders ask us first.

Is my product too small or hand-made for wholesale?
Independent retailers order in small quantities, not pallets. That is exactly why small brands do this every day. If you can make a bit more, you're ready.
Will it sound spammy and hurt my brand?
It's your own voice, with a verified real detail about each shop, sent only to genuine fits. You pick the stores and approve the angles and facts before anything goes out.
How do I know the stores are actually a fit?
Every store is researched and scored on price point, aesthetic, and audience, with the reasoning shown, and you review the shortlist. Only the shops you approve get contacted.
Is it worth the cost?
One or two wholesale accounts typically cover it, and you'd spend far more in time, or on a booth or a broker, to get the same shortlist you get here in days.
Does Prework close the deals for me?
No. Prework does the prospecting and outreach and hands you warm, interested buyers to close in your own voice. You own the relationship.

Ready to find your wholesale accounts?

Book a 30-minute call. We'll map your market live, score buyer fit, and show you the outreach in your voice, before you commit to anything.

30-min call  ·  No commitment