Finding shops tonight

The wholesale rep you can't afford.
Every store researched, every email in your voice.

Prework finds the shops that fit your brand, reads each one, and writes to the buyer in your voice. You pick the stores you like and approve what it says.

Finds the real buyer's emailReads their news & socialMatches your price & lookIn your voiceYou pick & approveLands in inboxes
See how it works
Pet boutiques ·Specialty food ·Gift shops ·Coffee shops ·Natural beauty ·Home goods ·Yoga & wellness ·Children's boutiques ·Florists ·Apothecary ·Boutique retail ·Surf & outdoor · Pet boutiques ·Specialty food ·Gift shops ·Coffee shops ·Natural beauty ·Home goods ·Yoga & wellness ·Children's boutiques ·Florists ·Apothecary ·Boutique retail ·Surf & outdoor ·
Why now

Stop waiting to be browsed.

A marketplace like Faire is where buyers go to browse: one listing among thousands, with a cut taken on every order. Prework is the other half of the shelf. It goes and finds the shops that fit you and reaches out to the buyer directly, so the accounts are yours to keep.

How it works

A wholesale rep's job, in three steps.
You make the calls that matter.

Step 1

It finds the shops that fit you.

Prework reads each shop one at a time, its website, its shelves, its Instagram, and scores how well it fits, on your price point and your aesthetic. You get a ranked shortlist with the reason for each match in plain words, laid out on a map of your whole market. When a buyer's email bounces, it finds a fresh one and keeps going.

Finds the buyer's real emailScores price & aesthetic fitYour market on a mapLive competitor intel, with sourcesRe-finds bounced emails
Barkley & Co.New
Portland, OR
0%Great
Pet boutique & grooming ★ 4.7 (96)✉◎☎
Carries three adjacent pet maker brands at a price point that matches yours.
Why we matched this store
Price fit
Stocks small-batch pet apparel and accessories in your $28-$60 range, with a buyer who favors local makers.
Look & feel
Palette and product photography that match your lookbook, not just the same category.
Wildcoast PetField DogRover & Co.
Step 2

It writes in your voice, and waits for your yes.

Prework learns how you write, then opens each email with one real, fact-checked detail about that specific shop. You pick the stores it pitches and approve the angles, so nothing goes out until you say yes. Then it sends between 9am and 1pm in each shop's own timezone, on business days, paced to land in inboxes instead of spam.

Sounds like you wrote itFact-checked, never inventedYou approve before anything sendsTimed to land, never a Monday blast
Barkley & Co.Draft, in your voice
Email 1 · Day 1
A small-batch line for Barkley & Co.
Hi Dana,

Personalization line
I saw you just gave Wildcoast Pet's collars the front window.
Step 3

It hands you the buyers who said yes.

Prework reads every reply, sets the interested buyers aside, quietly stops chasing the ones who pass, and emails you the moment a store goes hot. It hands you warm buyers with a suggested next step, and you ship the samples and close. You own the relationship.

Flags the second a buyer says yesStops chasing the passesYou close, you own the relationship
ReplyHot lead
Love these. Can you send your linesheet and MOQ? We would want to start with a small holiday order.
6
Hot leads
11
Replied
4
Questions
Early access

And a wholesale strategist you can talk to.

Ask it to add more pet boutiques in Austin, refresh the research on a shortlist, or tell you plainly what's landing. You steer the whole thing in plain conversation. Rolling out to every brand on Prework.

Can you add more pet boutiques in Austin?
On it. I found 24 that fit your price point and look. Want me to research and score them?+ Add 24 stores to research
Targeting

Land the shops that share your values.

Target retailers by who they are, not just what they sell. Your brand shows up where it actually belongs.

Women-ownedVeteran-ownedBlack-ownedAsian-ownedLatino-ownedLGBTQ+ friendlyPet-friendlyDog-friendly
Case studies

Real brands, real shelves.

Designer pet apparel · solo founder
8 retailers in 4 weeksSold-out first collectionNow in 6 states
"Thanks to Prework, Hoshiba sold out our inaugural collection within four weeks, and now we're in six states across Australia. Because of that success, we're confident expanding into the United States."
Specialty tea · single-origin pu'er
1,383 stores researched766 fit matches8 states mapped
Prework mapped Leleforest's wholesale market across 8 states and reached out to the best-fit shops in their own voice. The first buyer conversations are already landing.
30-40%
Open rates, vs 3-4% industry average
Every store
Researched and scored one by one
You
Pick the stores & approve the angles

The things founders ask us first.

Is my product too small or hand-made for wholesale?
Independent retailers order in small quantities, not pallets. That is exactly why small brands do this every day. If you can make a bit more, you're ready.
Will it sound spammy and hurt my brand?
It's your own voice, with a verified real detail about each shop, sent only to genuine fits. You pick the stores and approve the angles and facts before anything goes out.
How do I know the stores are actually a fit?
Every store is researched and scored on price point, aesthetic, and audience, with the reasoning shown, and you review the shortlist. Only the shops you approve get contacted.
Is it worth the cost?
One or two wholesale accounts typically cover it for months. The alternatives cost far more: a marketplace takes a cut of every order, a trade-show booth runs $15,000 to $40,000, and a rep won't take on an unproven brand. You get the researched shortlist here in days.
Does Prework close the deals for me?
No. Prework does the prospecting and outreach and hands you warm, interested buyers to close in your own voice. You own the relationship.

Ready to find your wholesale accounts?

Book a 30-minute call. We'll map your market live, score buyer fit, and show you the outreach in your voice, before you commit to anything.

30-min call  ·  No commitment